Brands
Brands leverage Rahul Tewatia moment
NEW DELHI: Over the years, IPL has given birth to several big stars who haven’t just entertained the crowds but went ahead to become viral-sensation.
The latest to be a part of that elite club is Rajasthan Royals’ Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab and turned into an overnight sensation.
The 27-year-old all-rounder stunned the cricket lovers with his skills in Sharjah as he helped his team to score a win against Kings XI Punjab.
Fingers crossed All of us are calling for 2020 to ‘retire out’ already pic.twitter.com/epB1Iezw2q
— Aakash Chopra (@cricketaakash) September 28, 2020
Tewatia made his IPL debut for Rajasthan Royals in 2014, but never become a household name until Sunday when he changed the game. After signing up for Rajasthan Royals in 2014, he played only 1 game in IPL 2015. He was bought by the Royals for Rs 10 lakh.
Netizens went crazy after seeing his performance and #Tewatia started trending on the platform. Rajasthan Royals changed its Twitter bio to pay tribute to the 27-year-old all-rounder.
The team’s new Twitter bio now reads — “Hoping 2020 does a Rahul Tewatia”.
It was an excellent opportunity for brands to chip in and leverage the moment. Several big brands joined the conversation and congratulated him in their own signature style.
https://www.instagram.com/explore/locations/281012965923077/ipl-2020/?utm_source=ig_embed
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
