Brands
Brands go creative for 2020 mood calendar meme trend
NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world?
But since Muggles can’t do that, they must make do with the memes. Social media never backs out from coming up with a new challenge every now and then. This time, a new challenge is keeping netizens busy – 2020 mood of the month.
It all started when celebrity Reese Witherspoon shared a meme capturing the many moods people felt in the year. Captioned “Yup. #2020,” Witherspoon’s Instagram post garnered over 1.4 million likes, showing just how deeply the meme resonated with people. It was widely shared and appreciated by netizens. From Priyanka Chopra, Mindy Kalang to many celebrities followed the trend but how can brands lag in the trend race?
Many OTT players and entertainment brands leveraged this opportunity and came up with their own memes resonating with their audiences. Brands too tried to showcase the mood of the people in the year 2020. Here are some brands who decided to join the bandwagon:
1. Sony Pix India:
2. Sony Liv:
3. Kotak Mahindra Bank:
Sony Sports: https://www.facebook.com/SonySportsIndia/posts/3205422396209857
5. South Africa Tourism:
6. Warner Bros. Tv
This seems right. pic.twitter.com/hGEHbZmL0Q
— Warner Bros. TV (@warnerbrostv) August 5, 2020
7. Netflix India:
8. Amazon Prime Video India:
9. Alt Balaji:
10. MTV Beats:
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
