MAM
Brands get a ride as Wrap2earn and Moove hit the road together
MUMBAI: Advertising is getting a fresh set of wheels. Wrap2earn Technologies Pvt. Ltd. has driven into a new national partnership with Moove, turning some of India’s busiest ride-hailing vehicles into moving media assets across Mumbai, Delhi NCR, Bengaluru and Hyderabad.
Under the agreement, Wrap2earn becomes the exclusive partner managing interior and exterior advertising across Moove’s high-occupancy fleet operating on the Uber India platform. The tie-up transforms everyday commercial vehicles into high-frequency, high-visibility brand touchpoints navigating India’s most congested urban corridors.
The deal lands close on the heels of Wrap2earn securing exclusive advertising rights on the Uber Shuttle fleet nationwide, sharply expanding its footprint in the fast-growing transit media space. With both Uber Shuttle and Moove now on board, the company is building a sizeable mobility-led advertising ecosystem designed for scale, repetition and urban impact.
What makes the partnership tick is utilisation. Moove operates one of the country’s highest driver-occupancy fleets, ensuring vehicles spend more time on the road than parked off it. Wrap2Earn plugs into this constant movement to deliver consistent brand exposure, converting kilometres travelled into measurable media value. The result is a performance-led alliance built around visibility, frequency and reach.
Announcing the partnership, Wrap2earn founder and CEO Elmer Dsilva said the collaboration strengthens the company’s ambition to build India’s most impactful transit media network, pairing Moove’s fleet performance with Wrap2Earn’s growing mobility portfolio.
Moove regional managing director for India and South Asia Binod Mishra noted that the partnership opens up a premium advertising channel while creating incremental earning opportunities for drivers, positioning the fleet as a credible route for brands looking to engage urban and high-value audiences. Director of operations Naved Ansari added that the model supports Moove’s longer-term goal of improving customer earnings as drivers move towards eventual vehicle ownership.
For advertisers, the pitch is straightforward: city-wide exposure, repeated impressions, premium routes and data-led reach, all delivered through vehicles that rarely sit still. As mobility-first advertising gains momentum, the Wrap2earn–Moove alliance signals that the fastest-growing billboards in Indian cities may no longer be fixed to a pole, but rolling through traffic instead.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
