MAM
Brandlogist wins the marketing mandate for officeyes.com
MUMBAI: Brand consultancy Brandlogist that specialises in digital media has won the marketing mandate for officeyes.com, a rocket internet backed venture which sells office stationery and office supplies.
The mandate involves marketing Office Yes across communication channels and consulting them on brand strategy and direction. Brandlogist plans to use a mix of communication including OOH, DM, events tightly integrated via the digital platforms.
Office Yes CEO Siddharth Nambiar said, “We are very pleased to be working with the team at Brandologist in our efforts to develop the OfficeYes.com brand. They quickly understood the key business challenges we face, and have helped us to develop a vision for our brand that we are excited about, and that we are confident will drive real business results.”
Brandlogist CEO Saurabh Parmar said, “It‘s an interesting win for us.Rather than coming back with the usual communication matrix of mediums –approach & spends, we came back with strategies driving certain ideas which cut across communication channels. Officeyes has appreciated us for it & in fact they wanted to get down to work as soon as possible.”
Earlier this month, Brandologist was roped in to handle the social media account by menswear brand Blackberrys.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
