MAM
Brand Street hires DAN’s Dogra for rural marketing initiative
MUMBAI: Brand Street India, an integrated marketing agency, has launched ‘Rural Street,’ an identity for its rural marketing branch.
Rajesh Dogra has been tasked with the agency’s planning and implementation of rural projects nationally. The agency continues its expansion into the space through cutting-edge initiatives and a multi-functional dedicated team. After a few successful rural campaigns such as TVS Motor Company, Tata Motors and TI Cycles, Brand Street India is all set to create new channels.
With more than two decades of experience in planning and implementation at hand, Dogra has managed numerable projects in the hinterlands. Before joining he had the exposure of working with the rural teams of Dentsu Aegis Network, Percept Out of Home, Dr. Jain’s Video on Wheels and more. Brand Street India stands to have the ability to recognise rural opportunities and develop innovations to tap that space along with their other markets.
Brand Street India national head Surendra Singh said, “Rural consumers are aspiring to purchase high quality products. Now is the perfect time for us to allocate required dedication and resources towards it.”
Brand Street India business director Argha Sengupta said, “We are now building a dedicated rural team that will be headed by Rajesh Dogra. He is a very senior member in the rural domain and I am sure it will take the agency to greater heights in the rural markets.”
Senior manager Dogra said, “The rural consumer is evolving, and they are increasingly changing their consumption patterns. I will be able to utilise my knowledge and experience to pioneer innovations that will take rural marketing to an altogether different horizon.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
