Brands
Brand new day as Epic Brand Map goes global with India as launchpad
MUMBAI: What’s in a brand? Quite a lot, if you ask the folks at the newly minted Epic Brand Institute. The Epic Brand Institute (EBI) has officially stepped onto the global stage with the public launch of its flagship framework the Epic Brand Map (EBM), a system designed to bring Evocativeness, Precision, Insight and Clarity (yes, that’s EPIC) to the chaotic world of brand-building.
Already battle-tested by corporate heavyweights like the Tata Group, Aditya Birla Group, Reliance, Mahindra, HCL, and international giants like Coca-cola, Medtronic, Sun Life Financial, Mars, Walmart and Nokia, the framework is finally being made available to the wider world of founders, marketers, consultants and creatives.
Created by global brand strategist Saurabh Uboweja, also the founder of BOD Consulting, the EBM will now form the core of EBI’s in-person training cohorts. The first will be hosted in New Delhi from 9–11 June 2025 at the India Habitat Centre, and a second will follow in Dubai from 19–21 September 2025.
“We’re launching not just a course, but a global movement,” said Uboweja. “After years of working behind the scenes with some of the biggest names in business, we’re now opening the EPIC Brand Map to a new generation of brand-led business builders.”
The inaugural Delhi edition will be an intimate affair, limited to 30 handpicked founders and practitioners looking to sharpen their brand-building acumen. Dubai, meanwhile, is set to attract a mix of Middle East and South Asian brand professionals hoping to join the ranks of EPIC strategists.
With storytelling getting louder, attention spans shrinking, and differentiation harder than ever, EBI’s pitch is simple stop winging it and start mapping it. The message is clear: if your brand strategy feels like a game of darts in the dark, it might be time to go EPIC.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
