MAM
Brand Factory launches #365OrNothing campaign on the occasion of International Women’s Day
Mumbai: Future Group’s retail discount chain, Brand Factory has launched a new campaign #365OrNothing that urges us to celebrate womanhood 365 days. The hard-hitting digital ad campaign aims at breaking the stereotypical habit of celebrating, recognizing women and being respectful only on one day.
The messaging resonates with the brand’s core value and proposition of #Discounts356days which lets the consumers purchase their favourite brands at the most discounted rates. It is definitely a unique campaign as it champions to break the stereotype and yet remain in touch with the essence of women’s day.
The ad-film captures real-life instances that a woman faces, from receiving a horde of WhatsApp messages, roses etc., and highlights how they ought to be treated throughout the year. Brand Factory narrates that people should continue the same behaviour irrespective of what day it is.
Link: http://bit.ly/BF_WomensDay
The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others. A series of posts, teasers and contests will be running across the social media platforms to engage with shoppers. The engaging contests will give shoppers a chance to express their views on this topic. The most gripping responses will get a chance to shop for free at Brand Factory.
Roch D’Souza, CMO, Brand Factory commented “As a brand, we always try to have a different narrative pertaining to the occasion while keeping our core values and proposition in focus. So, on this Women’s Day, we wanted to break the clutter and urge people to recognize women and be respectful all the year round. Alongside, we also wanted women to know that they are special, not just this one day but all 365 days. We are giving a platform to our customers to buy their favourite premium brands at highly discounted prices and feel special every day. We believe that women deserve nothing less. Hence 365 days or nothing!”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
