MAM
BPCL’s MAK Lubricants partners with SRK’s ‘Jawan’
Mumbai: Bharat Petroleum Corp Ltd (“BPCL”), a renowned ‘Maharatna’ and Fortune Global 500 company, proudly announces a dynamic alliance between MAK Lubricants and the eagerly awaited Shah Rukh Khan starrer movie ‘Jawan.’ This formidable partnership stands as a testament to the convergence of excellence, fuelling the brand’s ambition encapsulated in the iconic phrase, “MAK Makes It Possible.”
“We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it’s a celebration of the relentless pursuit of excellence”, said executive director (lubes) P. Sudhahar.
As the curtain rises on Jawan,’ a high-octane cinematic masterpiece, the partnership with MAK Lubricants promises to elevate the film’s visibility while steadfastly reinforcing the brand’s unwavering commitment to delivering unparalleled quality and performance.
BPCL chief general manager (PR & brand) Abbas Akhtar effused, “Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,’ we not only expand our brand’s reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release.”
At the heart of this exciting partnership lies a riveting co-branded campaign, seamlessly weaving MAK Lubricants’ core values into the adrenaline-pumping tapestry of Jawan.’ This strategic synergy promises to catapult brand visibility to new heights, captivating a vast and diverse audience along the way.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
