MAM
Boutique Living launches ‘Caressa Collection’ in collaboration with Priya Malik
Mumbai: Boutique Living, a premier name in the world of luxury home decor and furnishings, is delighted to announce the much-anticipated launch of its exclusive “Caressa Collection,” in collaboration with the multi-talented and celebrated poet and entrepreneur, Priya Malik.
The “Caressa Collection” is a testament to the artistry of design and the power of poetic inspiration. This unique collaboration melds the creative forces of Boutique Living and Priya Malik, bringing together their shared vision of combining elegance, luxury, and emotional depth in the world of interior decor.
“We are thrilled to introduce the ‘Caressa Collection,’ a reflection of both beauty and emotion. Each piece in this collection is a work of art, designed to evoke a sense of serenity and poetry within your living spaces,” said Indo Count Industries Ltd president domestic retail Rajiv Merchant.
Priya Malik, truly believes in nature and sustainability and that’s why we felt that she was the perfect fit to become the creative force behind this collection. By drawing inspiration from her poetic spirit we intend to infuse each piece of the Caressa Collection with her unique perspective. “This collaboration has been a dream come true. I believe that poetry and art can elevate our daily lives, and the ‘Caressa Collection’ captures the essence of this belief. It’s about surrounding ourselves with beauty that also tells a story,” expressed Priya Malik.
Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL fiber.
The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers Stop, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. Our bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from 2299 (for king-size double bed- sheet sets) onwards.
For more information and to explore the Caressa Collection, please visit www.boutiquelivingindia.com.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
