Ad Campaigns
Bournvita surprises customers at the supermarket with #DontForgetYourself
MUMBAI: Cadbury Bournvita along with Ogilvy & Mather has come out with #DontForgetYourself campaign this Women’s day, urging women to take care of themselves as well amidst the hectic schedules and fast-paced lifestyles.
The digital film makes viewers question on how the women who are taking care of the house, their children, husbands; often miss out on paying attention to their own health. The film opens to customers shopping at the supermarket, and as soon as they are about to bill their purchase at the billing counter; they are informed that all their purchase is completely free of cost. Taken by surprise, the cashier directs them to another member who confirms that their purchase is for free.
While packing up the bags, they are guided to the back of the supermarket to a lady who begins to have conversations with the customers and enquires on some of the items in their cart. She picks up items individually like yoga mat, olive oil, millet flour etc. and enquires on who these are meant for, about them to which they responded that they were all bought for someone in their family or friends. But when these customers are asked about what they’ve bought for themselves, they are stumped.
The manager explains to the shocked customers and introduces her real identity as a nutritionist and calms them down by saying this is a common scenario in most Indian households – women tend to care of everyone but themselves and disregard their own health and nutrition in the course. The ad film ends with the nutritionist making the women promise that going forward, along with others, they will also care for themselves and lead a healthier lifestyle.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
