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Bournvita Li’l Champs’ launches new TVC with Kajol
MUMBAI: The nutritional chocolaty drink Bournvita Lil‘ Champs has launched its latest TVC featuring Kajol.
The TVC shows Kajol as a mother struggling to keep up with her child‘s seemingly infinite questions. It captures how in today‘s times, mothers have to keep up with their child‘s curious minds and find ways and means to satisfy their questioning nature.
Cadbury India director – beverages, candy and gum, consumer insights and strategy Narayan Sundararaman said, “We are excited to be associated with Kajol and have her endorse Bournvita Li‘l Champs. Our focus remains in addressing a mother‘s concern to get the right balance of nutrition for the physical and mental well-being of her child. As a mother of two children, Kajol is a representation of this focus and we look forward to our relationship with her.”
The new commercial, which has been created by Ogilvy, is banter between a mother played by Kajol, and her inquisitive son. She leaves no stone unturned in finding facts about the shape of the moon and color of the sky. After rummaging through books and the internet she ultimately finds out that “aasman mein anginit tare hai.” Overjoyed she approaches her son with her new found answer, only to be faced by a different mind boggling query “February mein 28 days kyun hote hai?”. In the closing sequence the mother opines to all young parents “thodi mehnat to aapko bhi karni paregi.”
Ogilvy India NCD Abijit Avasthi added, “Post millennium, parenting has undergone a paradigm shift. Mothers, in particular, are taking an eager interest in educating themselves on what‘s best for their children. This is also why they‘re better read and hence, better prepared for anything their child throws their way.”
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
