Ad Campaigns
Bosch and Finish launches ‘#NoMoreDishStress’ campaign in Bangalore
MUMBAI: Finish, Reckitt Benckiser’s No.1 Auto-dishwashing detergent brand worldwide, today announced a mega launch in the Indian market in partnership with its global partner Bosch Household Appliances.
While, Finish has introduced a range of tablets specially designed for auto-dishwashers, keeping in mind the Indian washing needs, Bosch has also designed India specific dishwashers keeping in mind the Indian cooking style that leads to oily kadhai with tough stains to clean.
Model-actress Shanvi Srivastava unveiled the product range and the “#NoMoreDishStress” campaign by gifting a brand-new dishwasher for her mom to liberate her from dishwashing related stress.
At the event, RB Hygiene Home marketing director, south Asia Sukhleen Aneja said, we’d like to ignite a dishwashing revolution in India by helping families experience a new level of clean that handwashing dishes can never give. The dishwasher market in India stood at $30 million in 2017 and it is expected to reach $45 million by 2023. #NoMoreDishStress celebrates the technology of Finish tablets together with the Magic of Bosch dishwashers washing dishes that clean with water at 70 Degree Celsius to give consumers a never before hygienic clean.
BSH Household Appliances MD and CEO Gunjan Srivastava said, “Globally, Bosch has been the pioneer in dishwashers category. While the dishcare category is still at a nascent stage in India, we believe that the category presents a massive opportunity to scale. In the coming years, we plan to build and shape the dishcare category by helping Indian households reimagine dishwashing, with localised features perfected for Indian utensils, a robust route-to-market strategy as well as through collaboration with our global partner, FINISH. The #NoMoreDishStress campaign aims to educate consumers about dishwashers and its role in simplifying their busy lives by providing them convenience coupled with hygienic dishes which are 99.99 per cent germ-free.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
