Ad Campaigns
BookMyShow launches thought-provoking campaign, ‘Aaj Picture Nahi, Bigger Picture Dekho’
Mumbai: In a bold move to inspire civic engagement and promote democratic participation, BookMyShow, India’s leading entertainment destination, in association with the Election Commission of India, has unveiled a compelling ad film ahead of the Lok Sabha Elections. Titled ‘Aaj Picture Nahi, Bigger Picture Dekho’, the thought-provoking campaign urges citizens to focus on the larger picture of nation-building by exercising their right to vote on their respective ‘Election Day’.
The ad film aims to resonate with viewers across the country, encouraging them to take an active role in shaping the future of India. With a uniquely weaved narrative and a clever word play that leaves you unaware of the purpose of the campaign until it is revealed in the end, the campaign underscores the importance of voting as a fundamental duty of every responsible citizen, especially the youth – the future of tomorrow.
In a simple yet striking ad film, BookMyShow’s campaign leverages the power of storytelling to resonate with the youth. The ad film (Watch here) features three vibrant characters, capturing the everyday lives of young individuals. The setup introduces viewers to the three young adults, representing diverse personalities and interests. Conceptualised along with Spacebar Advertising, the script cleverly weaves in the element of surprise as one of the protagonists reveals that he has been talking about the Lok Sabha Elections and not a ‘movie’ per say. The transition from typical entertainment chatter to the significance of voting captures the attention of his friends, ultimately emphasising the larger picture. The tagline, ‘Aaj Picture Nahi, Bigger Picture Dekho’, encapsulates the essence of the campaign, urging citizens to prioritize the future of the country over everything else.
In a move that reflects its deep understanding of Indian youth and their affinity for entertainment, BookMyShow has ingeniously integrated the theme of responsible citizenship into its brand narrative. Leveraging the language of cinema, which holds a cherished place in the hearts of millions, the campaign creatively conveys the significance of participating in the democratic process.
Commenting on the campaign, BookMyShow head – marketing Dolly Davda said, “With one of the world’s largest youth populations and as the largest voting pool, this election presents a monumental opportunity for every Indian to shape our collective future. At BookMyShow, our vision remains to focus on the bigger picture while moving towards a brighter and better tomorrow, together. Voting is undeniably integral to shaping our nation’s future and as a platform deeply ingrained in the entertainment ecosystem and therefore the youth, we wanted to leverage our resonance to urge young voters to exercise their right. Following a friendly yet hard-hitting tone, we’ve crafted the film to resonate with GenZs who are digital natives preferring snackable content, more socially conscious but also individualistic in their own ways. Our aim is to influence their perception of civic responsibility in a positive manner. We hope viewers understand the significant role of voting and spread awareness among fellow first-time voters.”
Adding to that, SVEEP Election Commission of India IIS director Santosh Ajmera said, “Partnership and collaboration form the cornerstone of our voter awareness initiatives at the Election Commission of India. I firmly believe that nurturing informed and ethical electoral engagement is a collective duty shared by all stakeholders in our democracy. It’s good to see BookMyShow launching the ‘Picture Nahi, Bigger Picture Dekho’ campaign, reminding its audience of the profound significance of every single vote. I am confident that their campaign will serve as a catalyst, particularly among the youth and first-time voters, urging them to actively participate and exercise their democratic right.”
The campaign employs an omni-channel strategy encompassing digital, mobile marketing, campus seeding, in-cinema promotions and more, ensuring that the message reaches a diverse demographic of millions of viewers, urging them to fulfil their duty. As the Lok Sabha Elections draw near, BookMyShow’s campaign serves as a timely reminder of the crucial role each voter plays in shaping the destiny of the country. By leveraging its platform to promote social awareness and civic engagement, BookMyShow continues to demonstrate its commitment to driving positive societal impact beyond the realm of entertainment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
