Brands
BookMyShow introduces ‘Activities’ section
MUMBAI: With the aim to enhance entertainment options for its users, BookMyShow recently added ‘Activities’ section across its platforms. The section allows the users to browse through options around food and drinks, nightlife, amusement parks, adventure, gaming, and unique tours.
‘Activities’ encompasses options ranging from Sunday brunches, food festivals, karaoke nights, ladies nights, and Bollywood nights to theme parks, water parks & resorts, snow parks, and gaming zones along with offering information and tickets for out of city options like camping, trekking, paragliding, scuba diving, helicopter rides, and hot air ballooning amongst others. The category also covers popular vacation spots like water sports activities in Goa, heritage tours, Kathakali dance shows in Kochi, and many more.
The new option will be active across the country in cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad, Indore, Chandigarh, Jaipur, Goa, Kochi, Vizag, Lucknow, and many more.
BookMyShow COO-non-movies Albert Almeida said, “Activities is an addition to our already wide-range of out-of-home entertainment options available on BookMyShow. It will offer users a wide variety of experiential activities and events in their city to choose from.”
He further added, “By giving our large community of users many more options to choose from, we aim to fill a need-gap that exists and provide the convenience of booking across a slew of activities. We are confident that the consumption for this category will see an upsurge and further re-enforce our proposition of being a go-to for all forms of out-of-home entertainment.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
