Ad Campaigns
BookMyShow & Indigo partner to launch ‘Runway to Party’ campaign
Mumbai: BookMyShow has partnered with Indigo to launch the ‘Runway to Party’ campaign, aimed at enhancing the experience for music fans traveling to India’s major music events. As infrastructure and connectivity improve, the digital boom has increased young people’s access to music and entertainment. Consumers are now more willing to travel for exclusive experiences and to connect with others who share their passion for music.
Events like Bandland 2023 saw 28 per cent of attendees travel from outside Bengaluru, and 36 per cent of Lollapalooza India 2024 attendees came from cities outside Mumbai. This trend highlights the growing demand for entertainment and the impact of live events on tourism and local economies.
BookMyShow, focused on consumer needs, is making festival and concert travel more affordable and frequent. The partnership with Indigo simplifies the process from booking tickets to arriving at events, offering flight discounts and fostering loyalty to both BookMyShow and Indigo. This shared vision led to the launch of the ‘Runway to Party’ campaign.
The partnership provides benefits for attendees of three major music festivals: Bandland 2024, Sunburn Goa 2024, and Lollapalooza India 2025. The goal is to support the growing trend of entertainment tourism in India. Festival-goers can enjoy up to 20 per cent off Indigo flights for Bandland 2024 in Bengaluru (23-24 November) and Lollapalooza India 2025 in Mumbai (8-9 March), with special links provided after booking tickets on BookMyShow.
For those attending Sunburn Goa 2024, there is an additional benefit of up to 30 per cent off on 6E add-ons such as seat select, 6E prime, fast forward, and excess baggage. The ‘Runway to Party’ campaign aims to elevate the overall festival experience.
Bandland 2024 promises an immersive experience with two stages and performances from artists like Avenged Sevenfold, Extreme, Everything Everything, Bloodywood, and Thaikkudam Bridge. Lollapalooza India 2025 will return with a diverse lineup of global and Indian artists across four stages. Sunburn Goa 2024, featuring acts like Alesso, ARGY, Kasia, and KSHMR, will deliver three days of music to close out the year.
BookMyShow head – marketing Dolly Davda said, “We are thrilled to partner with Indigo to bring the ‘Runway to Party’ campaign to life. At BookMyShow, we are committed to putting the consumer experience first and this partnership underscores our dedication to enhancing every aspect of their journey. The ‘Runway to Party’ combines our strengths, exemplifying our dedication to creating unparalleled experiences by seamlessly integrating travel and entertainment. This collaboration is poised to set a new benchmark in culture and entertainment tourism, offering festival-goers an exceptional and unforgettable journey from start to finish.”
A new wave of tourists is eager to explore unique music festivals, and the ‘Runway to Party’ campaign aims to transform their experience by combining travel and entertainment into a seamless journey. Through this initiative, BookMyShow is setting new standards in the industry, offering festival-goers added convenience and ease as they attend their favorite music events.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
