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BookMyShow and BBH team up to celebrate the arrival of Cirque du Soleil BAZZAR in India with a new digital ad film
MUMBAI: BookMyShow and BBH India have teamed up to welcome BAZZAR, the newest original production of the live entertainment leader Cirque du Soleil, to India with a new digital ad film. The digital ad film brings to life the essence of this spectacle with hand drawn illustrations and slam poetry. The result is a ‘trippy’ film that will blow your mind.
You can watch the film here
Marzdi Kalianiwala, SVP- Marketing and Business Intelligence, BookMyShow said, “Cirque du Soleil BAZZAR is about infinite creativity that they bring alive through their unbelievable performances. This immersive theatrical experience is a brilliant mix of state-of-the-art costumes, captivating music and impressive staging which is something that has never been seen before in India. We wanted to bring alive this creativity through an innovative digital ad film while staying true to the nature of the show.”
Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “Cirque du Soleil BAZZAR, is a mind-blowing entertainment extravaganza and we needed to communicate that in an animation film. Nothing can equal the brilliance of actually catching a show, but we wanted to capture how people who watch the show would feel, or describe it. The slam voiceover helped in creating the mood and gives the film a unique Big Top announcement feel.”
Credit List
Agency: BBH India
· Chief Creative Officer & Managing Partner: Russell Barrett
· CEO and Managing Partner: Subhash Kamath
· Creative Directors: Sapna Ahluwalia, Yohan Daver
· Art Director: Sapna Ahluwalia, Akshata Kale
· Copywriter: Yohan Daver, Siddharth Shah
· Illustrator: Shirin Kekre
· Animator: Karl Gonsalves
· Business Director: Anish Kotian
· Senior Business Partner: Khadija Attarwala
· Business Partner: Rachit Koradia
· Head of Production: Khvafar Vakharia
· Agency Producer: Rahul Prakash, Rahul Kulkarni
· Strategy Director: Yudhishthir Agrawal
· Strategy Partner: Pranoy Kanojia
Music Production House: Mothership Studios
· Music Post Production – Mothership Studios
· Executive Producer: Kashif Menon
· Producer: Pulkit Sankhala
· Sound Engineer: Amith Gupta
· Voice Over: Roshmin Mehandru
· Music Composer: Arjun Nair (AurMaango Productions)
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UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
