Ad Campaigns
Booking.com invites cricket fans to ‘The T20 Pavilion’ for ultimate stay
Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan?
Keeping this in mind, the travel portal and the official accommodation booking partner for the ICC T20 Men’s World Cup, Booking.com is inviting cricket lovers and their squad to feel like royalty while watching the most awaited Ind vs Pak T20 World Cup match at ‘The T20 Pavilion – An Ultimate Cricket Stay India.’
As a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion. “Cricket has always been a very important part of my life and I enjoyed watching the sport with my family while I was growing up as it gave us the opportunity to bond and spend some fun time together. I am really looking forward to cherishing this experience with India’s luckiest and biggest cricket fans,” said Kapoor.
Available for the one-night stay only, The T20 Pavilion transforms the presidential suite at the Grand Hyatt Mumbai Hotel & Residences into a classic cricket stadium, offering guests an immersive, once-in-a-lifetime experience during the India Vs Pakistan ICC T20 World Cup match on 24 October 2021, stated the portal in a statement.
“Cricket is not just a sport in India, but an emotion that unites the country. As a digital travel leader that makes it easier for everyone to experience the world, the ‘The T20 Pavilion’ is an exciting, once-in-a-lifetime opportunity for cricket fans in India to feel the vibe and energy of a classic cricket stadium recreated at a plush hotel suite in Mumbai,” said Booking.com regional manager South Asia Ritu Mehrotra. “It offers one lucky cricket enthusiast the chance to immerse into the world of cricket in a unique and interesting way.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
