Ad Campaigns
Booking.com invites cricket fans to ‘The T20 Pavilion’ for ultimate stay
Mumbai: From lining up mementos in their homes, to pre-booking tickets months before the match, India’s biggest cricket fans just can’t get enough of the sport. And what could be more eventful for an Indian cricket aficionado, than a match between India and Pakistan?
Keeping this in mind, the travel portal and the official accommodation booking partner for the ICC T20 Men’s World Cup, Booking.com is inviting cricket lovers and their squad to feel like royalty while watching the most awaited Ind vs Pak T20 World Cup match at ‘The T20 Pavilion – An Ultimate Cricket Stay India.’
As a part of the experience, guests will also have the exclusive opportunity to meet Bollywood actor Shraddha Kapoor at The T20 Pavilion. “Cricket has always been a very important part of my life and I enjoyed watching the sport with my family while I was growing up as it gave us the opportunity to bond and spend some fun time together. I am really looking forward to cherishing this experience with India’s luckiest and biggest cricket fans,” said Kapoor.
Available for the one-night stay only, The T20 Pavilion transforms the presidential suite at the Grand Hyatt Mumbai Hotel & Residences into a classic cricket stadium, offering guests an immersive, once-in-a-lifetime experience during the India Vs Pakistan ICC T20 World Cup match on 24 October 2021, stated the portal in a statement.
“Cricket is not just a sport in India, but an emotion that unites the country. As a digital travel leader that makes it easier for everyone to experience the world, the ‘The T20 Pavilion’ is an exciting, once-in-a-lifetime opportunity for cricket fans in India to feel the vibe and energy of a classic cricket stadium recreated at a plush hotel suite in Mumbai,” said Booking.com regional manager South Asia Ritu Mehrotra. “It offers one lucky cricket enthusiast the chance to immerse into the world of cricket in a unique and interesting way.”
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.






