Ad Campaigns
Bonito Designs unveils an exclusive festive bonanza
Mumbai: Bonito Designs, India’s number one full-home-only personalised interior design brand, unveils exclusive new themes and design assortments this festive season. Partnered with iconic designers Gauri Khan and Manish Malhotra through the ‘World Designs’ campaign, Bonito Designs invites the first 99 customers to experience the pinnacle of premium interior designs. With the promise of delivering complete homes within just 90 days, this limited-time festive benefits promises to transform homes into elegant and sophisticated living spaces.
Bonito Designs is making every effort to ensure that their customers’ living spaces are infused with fresh, captivating interior design concepts. With the creative brilliance of design icons Gauri Khan and Manish Malhotra, Bonito Designs presents an exceptional collection of design themes that will elevate living spaces to awe-inspiring heights. As part of the festive bonanza, Bonito Designs is also introducing a range of exclusive benefits. The provision of flexible finance options, including no-cost EMI’s, balance transfers, and interior design loans are designed to make the dream of having a beautifully designed home more accessible than ever. Bonito Designs has set the industry standard by pioneering ISO-certified processes, ensuring efficient and effective design solutions. This innovation underscores their dedication to providing excellence in every facet of the interior design journey.
Speaking on the introduction of the festive bonanza, Bonito Designs CEO Amit Parsuramka said, “Bonito Designs has always been at the forefront of interior design innovation, and our festive bonanza underscores our commitment to providing exceptional design experiences. With new themes by Gauri Khan and Manish Malhotra, a 90-day delivery promise, and exclusive benefits, we aim to make this festive season truly extraordinary for our customers.”
Celebrated interior designer and the creative force behind World Designs, Gauri Khan said, “As the festive season unfolds, embracing warmth and togetherness, it becomes a canvas for crafting cherished moments with family and friends. In this season of celebration, we infuse our homes with love and beauty, creating spaces that reflect the joy and spirit of the festivities. Through our designs we want to give people the opportunity and possibility to create beautiful homes and memories for their loved ones. I look forward to creating some magical spaces this festive season as a part of the World Designs’ campaign with Bonito Designs.”
Renowned designer and an integral part of World Designs, Manish Malhotra said, “The festive season in India is a vibrant tapestry of traditions, colors, and celebrations. It’s a time when our homes become the heart of the festivities, and every corner comes alive with joy and splendor. Through our ‘World Designs’ campaign with Bonito Designs, we aim to infuse homes with a touch of opulence and charm, making this season even more special. I believe that your living spaces should reflect the festive spirit, and I’m thrilled to be a part of curating designs that resonate with the essence of this beautiful season.”
The Bonito Designs festive bonanza is a great opportunity to infuse world-class design into one’s living spaces. To avail your spot among the first 99 customers, visit your nearest experience center or register at www.bonito.in.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
