Ad Campaigns
Bombae is breaking the hairarchy yet again, one hairy ad at a time!
Mumbai: Bombae, the trailblazing brand known for its audacious approach to social norms, is once again challenging conventions with its latest campaign: “Breaking the Hairarchy, One Hairy Ad at a Time.” In a world where traditional beauty standards have dictated unrealistic expectations for far too long, Bombae is on a mission to disrupt the status quo. With their latest initiative, they aim to spark a much-needed conversation about the portrayal of women’s body hair in media and advertising.
Remember those mischievous days of childhood; giggling as we scribbled moustaches on magazine models? Little did we know our silly doodles stemmed from something deeper – a world obsessed with defining beauty within a narrow box. Today, as adults, we understand that judging someone based on a strand of hair or lack thereof is, well, a bit like judging a book by its cover (and a pretty boring cover at that!). But the truth is, those beauty standards we mocked as kids still linger. Body hair on women?
Parlour didis. Movies and ads. The patriarchy. Everyone’s got one thing to say:
Whisper it quietly->Body hair is gross -> Women shouldn’t have any -> Conform to this norm.
Bombae’s campaign challenges the pervasive notion that body hair on women is taboo or undesirable. By reimagining popular advertisements to feature women with visible body hair, Bombae aims to celebrate the natural beauty of all individuals and break down outdated stereotypes.
Bombae chief business officer Siddha Jain said, “Yeah, we’re not a fan of the current situation. So, we want to change this conversation by changing the game. For many forms of representation around us, the portrayal of women’s body hair still remains hidden, creating a disconnect between reality and what we see splashed across billboards. And so we want to show ads in a way that haven’t been shown before in an effort to stay true to the promise of being bold, honest and irreverent in everything we do. We invite brands to come recreate their ads with us! Because when we see women in their natural selves, unafraid and empowered, that’s a message worth amplifying. Let’s recreate ads together with a fuzz of moustache and touch of hair arms, to showcase the world they are as beautiful and as sexy. Break the mold with us. DM us on Instagram, and we beautifully retouch it with hair, and we put it up as a collab post!”
The idea of this initiative is to recreate some ads by adding body hair to them – to show the world that a leg fuzz or an underarm with a touch of shade is just as powerful, just as sexy, just as worthy of being showcased. This is where Bombae breaks the ice and all the stereotypes around women’s hair and hair removal.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
