MAM
BOMAACHI Mystery Box sale unveils unparalleled surprises
Mumbai: Brace yourselves streetwear fanatics! BOMAACHI the trendsetting online and in-store destination for the boldest and most eclectic streetwear fashion finds launches its Mystery Box sale on 12 and 13 January starting at 12 am for the surprise lovers.
For those who love the tangible experience of shopping, one can also book their mystery box in-store. Super limited boxes available so make sure you book yours before it’s gone. There are multiple sizes available both online and in store.
With a variety of options available, ranging from Rs 2000 to Rs 25000, each box guarantees a retail value of Rs 4000 to 65000. For example, get products worth Rs 4000 in the Mystery box priced at Rs 2000, place an order for a box priced at Rs 4000 & get products worth Rs 8000 and the box priced Rs 7,500 will get you products worth Rs 15000. Additionally, a Rs 10000 priced box will get you products worth Rs 20000 or more and a box worth Rs 25000 will get you products worth a whopping Rs 65000.
Socks and accessories will not be included, but each Mystery Box guarantees a minimum of two clothing items to elevate your wardrobe.
Don’t miss out on this exclusive opportunity to redefine your style and unveil the unexpected. BOMAACHI’s Mystery Box sale is not just a sale; it’s a fashion revelation waiting to happen. Get ready to embrace the unknown and make a statement that is uniquely yours.
To take advantage of BOMAACHI’s exceptional offers and add an extra layer of excitement to your fashion journey visit website https://bomaachi.com/
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
