Ad Campaigns
Bollywood Celebrities join the bandwagon to create fun videos on the LIKE App
MUMBAI: LIKEApp, a popular short video platform with special effectsapp has recently announced its association with Bollywood celebrities and influencersfor itsDiwali Campaign. The star list includes the likes of Disha Patani, Sunny Leone, PrinceNarula along with wife Yuvika Chaudhary, DivyankaTripathi, Nia Sharma and Aditi Bhatia.
With Diwali just around the corner, celebrities are busy creating fun videos using the LIKE App, for their followers. With shoots already underway, these celebrities are leaving no stone unturned to curate innovative and engagag content for their followers, wishing them a Happy Diwali. From showing their moves to lip syncing songs and dialogues to being innovative while using the app’s special features like Music Magic and 4D magic; these celebrity videos promise to be fun and entertaining, thus encouraging their followers to try their hand at video creation. The app through this association is also looking to promote its special challenge#LIKE20Million that will be launching in the Diwali week.
Speaking on this occasion, Aaron Wei, Vice President, BIGO Technology shared, “We have always received an overwhelming response from our users in India. Our associations with some of the most liked personalities in the country is an attempt to encourage more people to become creative and share their passion and creative expression through the videos they create. We look forward to receiving a phenomenal response from the audience and join in the celebrations this Diwali season.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
