Ad Campaigns
Big FM successfully concludes ‘Bano India Ke Angdaata’ campaign
Mumbai: Big FM has triumphantly concluded its transformative campaign ‘Bano India Ke Angdaata’, becoming the first radio network to champion organ donation on a national scale. Reaching over 200,000 individuals, the initiative inspired thousands to pledge their support, spreading a powerful message of hope and compassion across the country.
At the heart of the campaign were Big FM RJs, including RJ Vrajesh Hirjee, RJ Akriti, RJ Sangram, and others, who not only championed the cause but also pledged to become organ donors themselves. Their efforts were amplified by Indian cinema stars like Rajkummar Rao, Kartik Aaryan, Sonakshi Sinha, and Sunny Leone, along with industry icons such as Farah Khan, Palak Muchhal, and Ankur Warikoo.
Eminent leaders, including minister of state for health & family welfare, Anupriya Patel and Goa chief minister Pramod Sawant, lent their support, alongside the National Organ and Tissue Transplant Organisation (NOTTO). The campaign also featured contributions from inspiring figures like Anil Srivatsa, a double gold medallist at the World Transplant Games, and ORGAN India, CEO, Sunayana Singh.
Key Highlights:
. Anthem Launch: The campaign introduced ‘Tu Farishta’, composed and sung by Aaman Trikha, to evoke emotional resonance.
. Collaborations: Partnered with NOTTO, athletes, and state-level organ donation organisations for regional impact.
. Innovative Initiatives: Live studio setups in metro trains and e-wellness programs reinforced the message.
. Stories of Impact: Heartfelt interviews with donor families and recipients showcased the life-changing potential of organ donation.
Big FM, COO, Sunil Kumaran expressed, “At BIG FM, we take pride in being the first radio network to champion the cause of organ donation on a national scale, inspiring meaningful conversations. This campaign transcends mere awareness, striving to ignite a movement among people to take decisive action towards organ donation. The overwhelming response, with thousands pledging their support and the campaign’s extensive reach nationwide, reaffirms our unwavering commitment towards bringing about a positive change.”
The campaign’s success underscores BIG FM’s unwavering commitment to fostering positive societal change through impactful initiatives.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
