Ad Campaigns
Bold Care launches #Sextember campaign
Mumbai: Bold Care, a sexual health and wellness brand for men launches new quirky campaign #Sextember, dedicating the month of September to men’s sexual wellness. This campaign aims to spread awareness about Men’s sexual wellness across the country with multiple activities lined up in the whole month of September.
Bold Care co-founder Rajat Jadhav expressed his enthusiasm: “At Bold Care, we’re proud to be the ‘unofficial’ intimacy ally for millions of men across India. ‘Sextember’ is our way of celebrating all Indian men and helping them be bold, empowered, and informed. This campaign is more than just fun; it’s a commitment to making September the biggest month for awareness around men’s sexual health and wellness. We’re excited to take this journey forward and own the month of Sextember with activities that resonate with our mission.”
Bold Care’s #TakeBoldCareOfHer campaign had become the talk of the town for all the right reasons earlier this year. The fan-favourite ad films starred the dynamic duo of Bold Care co-founder and actor Ranveer Singh and internet sensation Johnny Sins, which created a banter to behold. Bold Care’s new campaign Sextember comes packed with the right template to create yet another iconic campaign that has the power to educate lakhs around the nation about men’s sexual wellness and health.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
