MAM
Boddess Beauty elevates Mansi Sharma as creative director of House of Beauty
Mumbai: Boddess Beauty & House of Beauty, India’s premier Omni channel multi-brand, has elevated Mansi Sharma to creative director. In addition to being the co-founder, in her new role, Mansi will play a pivotal part in nurturing and expanding the portfolio of private-label brands under Boddess Beauty.
Mansi Sharma brings a wealth of knowledge and expertise in understanding brands to her new position. Her previous tenure at the renowned Eff creative group, an INC. 500 listed creative agency headquartered in New York provided her with a diverse and extensive branding and marketing background across industries such as beauty, fashion, health & wellness, and finance. Notably, Mansi spearheaded the establishment of Eff Creative Group’s APAC headquarters in Southeast Asia, based in Singapore, where she served as a director. Her experience in both international and regional markets positions her as an ideal candidate to lead the creative endeavours at House of Beauty.
“I am thrilled to take over the new position as creative director of Boddess Beauty. I am very passionate about storytelling, product development, and launching brands. In my new role, I will be driving innovation and growth within our private label portfolio and expanding its footprint in all parts of the country. The aim of Boddess Beauty is to bring world-class innovative products, brands, and beauty practices to aspiring consumers pan India. Our private label is deeply rooted in the wants, needs, and concerns of specifically Indian skin. We’re here to bring you products that serve your skin’s personal needs. My passion for branding stems from a love for products and the promise that comes with them, which truly improves the lives of people; whether they are in the realm of beauty or otherwise.” said Boddess Beauty co-founder, and creative director Mansi Sharma.
Ms. Sharma has an MBA from MIT Sloan School of Management and a Bachelor in Political Science with a Minor in Psychology from New York University. Her creative vision is deeply rooted in the belief that at the heart of every brand and product lies a compelling narrative. Drawing inspiration from her passion for films and literature, she aims to infuse this ethos into every aspect of her role at Boddess Beauty. Her mission is to redefine conventional standards of beauty, tackling issues such as ageism and colourism, and advocating for inclusivity and diversity within the beauty industry.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
