Public sector banking giant bets on data-led outreach to deepen digital reach
Flywheel’s Alex McCord takes charge of commerce unit as Duncan Painter exits
The group is betting that a blend of creative talent, cultural intelligence and AI-driven data can help brands stay relevant in the world's most complex marketing...
The $13bn merger creates an ad colossus just as AI threatens to make much of the industry obsolete
Sharma to foster private labels, drive creative marketing, and forge brand alliances
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