MAM
boAt ups the ante; becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020
New Delhi: boAt Lifestyle, a brand recognized for its Audio electronic products becomes the 1st Indian brand to be showcased at both Google and Amazon booths at CES 2020. The home-grown brand unveiled its Rockerz 315 SVA smart wireless earphones with an inbuilt Google assistant at the event. In addition to this, the brand also showcased its recently launched Stone 200A, a smart speaker with inbuilt far-field Alexa capabilities like playing music, checking the news, weather forecasts, controlling smart home devices and accessing over 30,000 Alexa skills across genres.
boAt Lifestyle is known for its intricate audio engineering, supreme comfort, exquisite designs and best in class audio quality products. It brings music to your daily routine in a seamless manner, with top-notch sound quality and a user experience like none other.
Filled with excitement, Aman Gupta, Co-founder boAt Lifestyle says “We at boAt are proud to be the first-ever Indian electronic consumer brand to be showcased at the Google & Amazon booths at CES this year. Our partnership with Google and Amazon is a testament to our commitment to offering future-ready products. Understanding the needs of our boAtheads we have launched wireless earphones with inbuilt Google assistant and Alexa enabled speaker that will work conversationally, just how the millennial like their devices to be”.
The brand is targeted to tech-savvy consumers, mostly millennial, looking for stylish and quality products that are affordable too. These two products show the boAt’s commitment towards offering smart products at an affordable price.
boAt’s products on display at CES 2020 include
CableboAt Rockerz 315 SVA at Google's booth: boAt Rockerz 315 SVA is the smart wireless neckband styled earphones with inbuilt Google assistant. Its unique 12 MM dynamic drivers, integrated controls, 9 hours of battery backup along with the ability to be operated with voice commands to set alarms, play music and make phone calls makes it designed just for the future.
3boAt Stone 200A at Alexa's booth: Stone 200A is a smart speaker with inbuilt farfield Alexa capabilities like playing music, checking news, weather forecasts, controlling smart home devices and accessing over 30,000 Alexa skills across genres. Its unique features inclues- IPX 6 Water Resistant, making it the perfect poolside accessory. 1.96” x 1 Full Range Drivers with 5W Power Output brings the sound of a lifetime with HD Clarity that integrates into pure audio bliss. The Bluetooth V4.1 enhances wireless connectivity up to 10 meters. Stone 200A’s intricate audio engineering, supreme comfort, exquisite designs makes it portable and powerful. This speaker truly aligns with the vision to bring Alexa to customers wherever they are.
boAt Stone 200A is the lowest priced Alexa built-in far field speaker on Amazon.in and is available at an introductory price of INR 1499. The product carry's a 1-year warranty and is available at Amazon.in
Twitter- https://twitter.com/AmazonNews_IN
Facebook- https://www.facebook.com/AmazonIndiaNews/
Instagram- https://www.instagram.com/amazonnews_in/
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
