MAM
boAt signs Kartik Aaryan as brand ambassador
MUMBAI: boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor Kartik Aaryan as its new brand ambassador to help steer the brand to its target audience of fashionable youthful consumers.
In a sector dominated by established global brands, boat has ramped up quickly in a short span of two years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Bollywood’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and fashion. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement.
The trendy look and feel of the boAt bluetooth speakers and headphones have led to the new category of ‘hearables’ akin to fashion accessories. It has already created a community of over 800,000 boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
boAt co-founder Aman Gupta says, “We are hopeful he is going to take our brand’s style quotient to a whole new level. He complements our commitment to product designs and aesthetics and is seen as credible influencer amongst the new age millennials. Thus aligning with our brand image which is all about building brand equity through credible influencers and a strong word –of–mouth approach.”
Commenting on the association, actor Kartik Aaryan adds, “The brand perfectly represents a generation that is energetic, unapologetic and fun loving which resonates with my personality and age. The millennial audio brand offers designs that are bold, fresh and in line with the latest lifestyle trends, making it the preferred choice for those who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my lifestyle.”
Kartik gained popularity through his recent films Pyaar Ka Panchnama and Sonu Ke Titu Ki Sweety.
Launched in 2016, boAt is a lifestyle brand with fashionable consumer electronics products such as earphones, headphones, speakers, travel chargers and premium rugged cables. Whether it is the use of tough fibre to considerably extend the lifespan of its connector cables, or the waterproof bluetooth speakers or the ‘Bassheads’ series of wired headsets that were designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music. Every boAt innovation has consumer needs and desires at the core of its design.
boAt had recently raised 6 crore funding from Fireside Ventures.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
