Brands
BMW India appoints Ranveer Singh as Brand Voice
Actor unveils new BMW 7 Series in Gurugram as luxury carmaker expands brand association
MUMBAI: Ranveer Singh has shifted into a new kind of driving role, and this one comes with a BMW badge.
BMW India has appointed the actor as its Brand Voice, announcing the association alongside the launch of the new BMW 7 Series flagship range in Gurugram on September 11.
Singh unveiled the new 7 Series at the launch event after arriving in a BMW i7 M70, which BMW India described as the top-of-the-line model in the range. The association will begin with the 7 Series launch, with Singh set to feature in the carmaker’s brand communication around individuality, emotional connection and the joy of movement.
BMW India said Singh brings a personal passion for driving to the partnership, while its brand positioning focuses on driving, innovation and distinctive automobiles. The company said the association is intended to connect the 7 Series with individuals who pursue excellence and aim to leave a lasting impression.
The choice also fits Singh’s existing relationship with the luxury-car world. His personal collection reportedly includes performance and luxury models such as the Ferrari 296 GTB, GMC Hummer EV 3X, Range Rover Autobiography and Mercedes-Maybach GLS 600.
The actor arrives at the partnership following the success of the Dhurandhar franchise and is currently filming his next project, Pralay, in Mumbai.
Directed by Jai Mehta, Pralay is a survival drama set in a near-future Mumbai devastated by a deadly pandemic before a zombie outbreak adds another layer to the chaos. Singh and Kalyani Priyadarshan lead the film, which is currently in production. The makers have not yet announced an official release date.
For BMW India, meanwhile, Singh’s appointment adds a prominent film personality to a brand that is positioning its flagship range around performance, technology and individuality. And with the actor already having a garage full of high-performance machinery, the new partnership looks less like a first date with luxury cars and more like a familiar ride with a new passenger.
