Ad Campaigns
BlueStone’s #LoveLike_ campaign is brimming with heart-eyed nostalgia
Mumbai: Step into the world of young, wild, and rebellious love with BlueStone’s Valentine’s Day social media campaign, #LoveLike_. Transporting viewers back to the roots of youthful romance, this captivating journey captures the essence of a love that’s raw, unfiltered, and utterly exhilarating.
At the heart of this campaign lies a couple whose love story epitomises the heart-fluttering moments of stolen kisses, handwritten notes exchanged, and drives under the moonlit sky. Their love is a symphony of passion and adventure, reminiscent of the ride-or-die relationships of the early 2000s.
BlueStone has curated a collection of vintage and Y2K props, from flip phones to skateboards, CDs, cassettes, and Walkmans, to infuse the campaign with a nostalgic look and feel. These elements harken back to a time when love was simple yet electrifying, and every moment felt like a scene from a beloved romantic movie.
In a world saturated with grand gestures and extravagant displays of affection, BlueStone’s #LoveLike_ campaign presents a refreshing return to the roots of young love. It captures the unspoken words, the spontaneous adventures, and the cozy Sundays spent wrapped in each other’s arms.
While Valentine’s Day typically brings about a flurry of product promotions in the jewellery industry, BlueStone remains steadfast in its brand identity, rooted in the belief that every piece of jewellery carries the hope of romance. Hence, steering clear of overt jewellery imagery, the brand takes its viewers on a trip down memory lane, inviting them to rediscover and cherish the moments of love that define their relationships.
Talking about the campaign, BlueStone head of marketing Harshna Dadu said, “I’m thrilled to introduce our #LoveLike_ campaign, which beautifully pays homage to the iconic relationships portrayed in early 2000s rom-coms. By capturing the essence of those heartwarming narratives, we’re offering viewers an opportunity to relive the rebellious spirit of youth and the magic of first love – a time when every glance sparked butterflies, and each moment held the promise of endless possibility.”
To enrich the unique narrative of this campaign, BlueStone is collaborating with fashion and lifestyle influencer Noopur, so she can add her unique spin to #LoveLike_. As part of the campaign, BlueStone is hosting three exclusive giveaways on Instagram, offering participants the chance to win their coveted jewellery pieces that symbolise the enduring beauty of love.
Let’s #LoveLikeNoOneIsWatching, #LoveLikeMeetCutes, and #LoveLikeYouAre21Again, and make this Valentine’s Day celebration of a love that never grows old with BlueStone.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
