Ad Campaigns
BlueStone launches Raksha Bandhan campaign – ‘#ThreestoOne’
Mumbai: In the spirit of Raksha Bandhan, BlueStone has unveiled a new campaign focusing on familial bonds. Titled “#ThreestoOne”, the campaign captures the meaning of relationships. The campaign shines a spotlight on the joy of having that one special person who, while often seen as the ‘extra’ in a couple’s life, gradually becomes an irreplaceable part of the family.
Raksha Bandhan has always symbolised the cherished bond between siblings. But in today’s ever-evolving world, family isn’t just defined by blood. Friendships often blossom into familial relationships, offering a sense of belonging and unconditional love. BlueStone’s latest campaign delves into this modern-day reality with a humorous twist.
Through a series of videos, the campaign follows the life of a modern married couple and the husband’s childhood best friend. Their relationship forms the crux of the narrative, exploring the amusing dynamics of being a ‘third wheel’ in a marriage. With every video, viewers are taken on a journey filled with laughter and heartwarming moments, culminating in transforming a love-hate relationship between the wife and the best friend into a bond that mirrors the sibling connection.
Commenting on the campaign the brand’s spokesperson said, “Raksha Bandhan is traditionally about the bond between brothers and sisters. However, we wanted to celebrate the relationships that go beyond conventional definitions of family. Our campaign is a tribute to all those friendships that evolve into something deeper, stronger and truly special. We hope our audience resonates with the humour and warmth of the series and recognizes the value of these unique relationships.”
Join BlueStone in celebrating Raksha Bandhan by embracing the festival’s spirit, where every friendship can become a cherished family bond. Here’s to the friends who become family and the third wheels who make every moment more fun.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
