Ad Campaigns
Blue Heaven launches ‘Har Look Mein Surprise’ campaign featuring Radhikka Madan
Mumbai: Indian beauty brand – Blue Heaven has launched its campaign, ‘Har Look Mein Surprise’, featuring actor Radhikka Madan to target confident youth and celebrate the freedom to reinvent beauty.
Madan, reflecting the brand’s mission, shared, “I’m delighted to partner with an Indian home-grown brand. Blue Heaven has been consistently surprising its consumers over the years and I was equally surprised to see the evolution of the brand I had grown up with. I’ve definitely found many new vanity favourites and I hope the audiences also get as much joy in creating surprising looks with these makeup products as I did.”
Jayanti Choudhury noted, “Her journey from television to becoming a leading Bollywood star reflects our own path of evolution. Much like Radhikka, who continuously surprises her fans by exploring diverse roles and delivering captivating performances, Blue Heaven is committed to innovation. We consistently bring the latest trends and high-quality beauty products across various categories, delighting our consumers with every new creation.”
The campaign, conceptualised by WondrLab India, engages youth culture through personal expression and experimentation. The featured love duo two-in-one lipstick & lip colour offers 24 shades for unique looks.
Amit Akali, CCO & co-founder of Wondrlab India, explained, “How does a legacy brand continue to be relevant and resilient in today’s day and age? The only answer can be reinventing itself in a way that keeps surprising. Hence, our latest work with Blue Heaven celebrates the pleasantly surprising moments in life. The aim was to craft two compelling stories that present Blue Heaven as the makeup brand of choice meant for experimentative young people.”
Blue Heaven will also be the official beauty sponsor of Bigg Boss season 18. Available in over one lakh retail outlets and on major e-commerce platforms, Blue Heaven emphasizes quality and affordability.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
