Ad Campaigns
Blogmint launches #BloggersDreamTeam campaign
MUMBAI: India is witnessing the rise of social stars, the new age influencers who create and share interesting and valuable social content with the niche audiences that follow them. They might be bloggers with sizable readerships, or socially savvy users with loyal followers on Twitter, YouTube, Vine or Instagram.
With this thought, Blogmint has launched the #BloggerDreamTeam campaign with one of the leading food connoisseur and an eminent media personality, Vir Sanghvi. The campaign aims at discovering and recognising emerging social influencers in India.
Blogmint’s objective behind the campaign is to discover and recognize these emerging social stars in the form of bloggers, vloggers and micro-bloggers.
Bloggers get an opportunity to showcase their blogging talent and their passion for writing around food and travel themes. In order to channelize their inclination, Blogmint has created a platform wherein bloggers are encouraged to come forward and make their own food and travel blogging recipe.
Bloggers can showcase their opinions or views on a variety of subjects pertaining to food and travel domain. Best blogging talent will be acknowledged by Sanghvi, who will select the top 11 winners from the entire pool available to him in order to make food and travel #BloggersDreamTeam. “There is so much talent out there in the blogging community and we are delighted to have found a way to harness and nurture it,” said Sanghvi.
“Blogmint is committed to building an ecosystem that fosters collaboration between online influencers and marketers,” said Blogmint CEO Irfan Khan. “#BloggerDreamTeam is an initiative to strengthen the emerging online influencers’ talent in India. The food and travel genres are growing rapidly in this space and we are excited to join forces with Sanghvi. Having him as part of discovering and recognizing this talent is a win-win for everyone,” Khan concluded.
A research report published in the Adweek stated that almost 59 per cent brand marketers plan to increase their Influencer marketing budget signaling a positive landscape in the Influencer Marketing domain.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
