Ad Campaigns
Blogmint launches #BloggersDreamTeam campaign
MUMBAI: India is witnessing the rise of social stars, the new age influencers who create and share interesting and valuable social content with the niche audiences that follow them. They might be bloggers with sizable readerships, or socially savvy users with loyal followers on Twitter, YouTube, Vine or Instagram.
With this thought, Blogmint has launched the #BloggerDreamTeam campaign with one of the leading food connoisseur and an eminent media personality, Vir Sanghvi. The campaign aims at discovering and recognising emerging social influencers in India.
Blogmint’s objective behind the campaign is to discover and recognize these emerging social stars in the form of bloggers, vloggers and micro-bloggers.
Bloggers get an opportunity to showcase their blogging talent and their passion for writing around food and travel themes. In order to channelize their inclination, Blogmint has created a platform wherein bloggers are encouraged to come forward and make their own food and travel blogging recipe.
Bloggers can showcase their opinions or views on a variety of subjects pertaining to food and travel domain. Best blogging talent will be acknowledged by Sanghvi, who will select the top 11 winners from the entire pool available to him in order to make food and travel #BloggersDreamTeam. “There is so much talent out there in the blogging community and we are delighted to have found a way to harness and nurture it,” said Sanghvi.
“Blogmint is committed to building an ecosystem that fosters collaboration between online influencers and marketers,” said Blogmint CEO Irfan Khan. “#BloggerDreamTeam is an initiative to strengthen the emerging online influencers’ talent in India. The food and travel genres are growing rapidly in this space and we are excited to join forces with Sanghvi. Having him as part of discovering and recognizing this talent is a win-win for everyone,” Khan concluded.
A research report published in the Adweek stated that almost 59 per cent brand marketers plan to increase their Influencer marketing budget signaling a positive landscape in the Influencer Marketing domain.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
