MAM
Blink Digital taps Dia Kirpalani and Suraj Karvi to head strategy, media
Mumbai: Independent digital agency Blink Digital has announced the appointment of two vice presidents Dia Kirpalani and Suraj Karvi, both practicing advertising professionals of over fifteen years.
“As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents in-house to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry,” said Blink Digital co-founder and chief business officer Rikki Aggarwal, welcoming new appointees on board.
Kirpalani brings experience across finance, market research and advertising, having previously been associated with agencies like WPP, Leo Burnett, Rediffusion. She has worked across myriad industries including FMCG, retail, e-commerce, fashion, skincare, personal health, beauty, real estate, gaming, and financial services, including mutual funds, banking and insurance, across brands like Shoppers Stop, HSBC Bank, Sugarfree, and more.
At Blink, she will oversee the creative strategy vertical for the agency’s current and new clients. “My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their business problems. Under Dooj and Rikki’s setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise,” said Kirpalani on her new role.
Karvi was until recently heading the media business for Marico & Atomberg technologies at Madison Media. Prior to Madison Karvi worked with GroupM & Starcom and has experience across industries like FMCG, OTT, Jewellery, Watches, Pharma, Lifestyle Retail, etc. He has also worked in the area of business strategy, planning and sales strategy during his stint with Viacom18 & NDTVMedia.
At Blink Digital, he will be leading the media vertical & be responsible for the current media businesses as well as acquiring new business. “Digital has been the key area of growth within the media marketing world and will continue to be so by creating further excitement & opportunities for brands & industry as a whole. Blink being an independent digital agency house bagging many award-winning works across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth & delivering award-winning work hand in hand,” stated Karvi.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
