MAM
Blink Digital forays into NFTs and metaverse
Mumbai: Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and interact with each other.
Blink Digital has launched some of the successful NFT projects and metaverse activations on platforms such as OpenSea, Rarible and Decentraland.
This move is in alignment with their vision to bring the best to the brands and enhance the connectivity between brands and audiences. This agency foresees 300 per cent of the rise in revenue as they foray into the new vertical, according to the statement.
As far as the growth is concerned, Blink Digital has seen 100 per cent of growth ensuring great revenue momentum from web3 vertical. In terms of the new mandate wins, the client has grown by 60 per cent this year, the agency said.
Blink Digital also executed the successful OnePlus 10 model launch on Amazon in Decentraland. Leveraging blockchain technology, the agency has helped materialise numerous to sell and trade NFTs. They have been providing end-to-end services from strategy and development to deployment and promotion to the brands. The agency is working as a guiding light for brands to make an early stage impact of NFTs and metaverse and to become a trendsetter.
Talking about venturing into the new vertical, Blink Digital director of technology Amer Ahmad said, “The idea of bringing three-dimensional experiences had started with VR devices and it has come full circle with the innovations and advancements like Web3 and Metaverse. The buzz has already concluded that the newly found virtual world is inevitable. Blink Digital lies at the intersection of creativity, innovation and the power of the internet, so our foray into Metaverse focused marketing came naturally to us.”
“The team at Blink has always challenged the status quo and keeps innovating to serve the best to our clients. We have already started working with a few brands for their NFTs and Metaverse campaigns. We believe that metaverse will play a notable role in the next decade of advertising and we would like to to be ready before it becomes highly democratised both in terms of creation and monetisation opportunities,” he added.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
