Ad Campaigns
BlackCab Agency Network launches ‘Badhai Ho, Mithai Lo’ campaign
Mumbai: Meetha, by Radisson the cherished name in traditional Indian sweets is thrilled to announce the grand opening of its newest stores in Borivali and Bandra. A unique and heartwarming campaign curated by BlackCab Agency Network called ‘Badhai Ho, Mithai Lo’ with a “Meetha Man” a curated character for the campaign is all set to spread joy to the busy citizens of Mumbai.
BlackCab meticulously planned and executed a comprehensive campaign for the Meetha store launch that included striking hoardings, impactful moment marketing, and captivating digital content. Additionally, BlackCab has revamped Meetha’s packaging, giving it a fresh and vibrant look that aligns with the brand’s celebratory spirit. The engaging narrative sees Meetha Man surprising strangers with delicious treats, turning their initial confusion into moments of celebration. The campaign further highlights Meetha’s mission to bring people together by the universal love for sweets.
“At BlackCab, we aim to create campaigns that resonate with people and evoke genuine emotions. With the introduction of Meetha Man and the ‘Badhai Ho, Mithai Lo’ campaign, we aim to spread joy and celebrate the essence of Indian sweets. We believe this campaign will not only enhance Meetha’s brand presence but also bring smiles to countless faces across the city.” said BlackCab Agency Network founder and director Siddhartha Singh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
