Brands
BJP leads ad-insertions for August-November 2018
MUMBAI: The general elections of 2019 are just around the corner and for the past few months a feirce political battle is ensuing in some of the major Indian states including Madhya Pradesh, Telangana, and Rajasthan. No party is leaving any stone unturned in promoting its agendas in this politically charged season but Bhartiya Janata Party (BJP) is surely leading this battle of advertisements.
As per ad-insertion calculation for the period of August-November 2018 – released by AdEx India, a part of TAM Media Research – BJP tops the share of advertisements across television, print, and radio at 58 per cent, which is nearly 2.5 times more than the rival Congress. However, they both collectively contribute a massive 85 per cent to the overall ad-insertion share of political parties.
The following parties lag much behind in terms of ad-insertions with Telangana Rashtra Samiti (TRS) and Jana Sena Party contributing three per cent and two per cent respectively, given the state assembly elections in Telangana.Regional Party Dravida Munnetra Kazhagam (DMK) stands at the 5th position with two per cent ad-insertions that can be attributed to the death of M Karunanidhi in August.
Meanwhile, BJP topped the ad-insertions in central Indian state of Madhya Pradesh that went into polls on 28:November as well, owing 73 per cent share. The state also saw a rise in ad-insertions made by the political parties on TV (1.9 times) and radio (2.3 times) as compared to the previous assembly elections. However, the ad-insertions in the print medium saw a dip of 74 percent.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
