MAM
Biryani By Kilo teams up with IPL star Shivam Dube
Mumbai: Biryani By Kilo, Biryani & Kebab chain, announced its collaboration with Indian cricket star, Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the irresistible flavours of the brand’s culinary delights and elevate the matchday experience.
Known for his stellar performances with Chennai Super Kings, Shivam Dube perfectly embodies the “dumdaar” spirit of both the IPL and Biryani By Kilo’s delicacies. This strategic choice is further amplified by biryani’s status as the most-ordered dish during this IPL season. By partnering with the rising star, the brand aims to connect with cricket fans on a deeper level and position itself as the go-to choice for delectable food throughout the season.
In a recent video shared across Biryani By Kilo’s social media handles, Dube is captured immersed in the overwhelmingly positive response from his fans, acknowledging the need to uphold their expectations. He emphasizes the importance of maintaining peak performance, and what better way to fuel his game than with a flavour-packed biryani, kebab & phirni from Biryani By Kilo? The video concludes with Dube urging viewers to indulge in the explosive flavours and authentic taste of the brand’s biryanis, kebabs, and curries throughout the IPL season.
Biryani By Kilo co-founder & co-CEO Vishal Jindal said, “Cricket holds a special place in the hearts of Indians, and each year, the IPL unites everyone in a celebration of passion and skill. We are thrilled to partner with Shivam Dube, a true icon of Indian cricket, who perfectly complements the thrill of the IPL season. Just as Shivam brings ‘dumdaar’ power to the field, our biryanis are infused with ‘dumdaar’ flavours and authentic ingredients. Through this, our aim is to offer cricket enthusiasts delectable match day moments that combine the excitement of the game with the unmatched flavours of our signature dishes.”
The campaign intends to deliver cricket fans bite-sized content that celebrates their shared love for cricket and delicious food. With over 100 outlets in 45 cities across the country, the brand is making it even easier to enjoy these delectable dishes throughout the season with a limited-time discount. Customers can enjoy discounts on orders placed through the BBK website or app using the code “SHIVAM100”.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
