Brands
Birla Opus rolls out the red wall with luxe new designer finish range
MUMBAI: Why settle for beige when your walls can wear a masterpiece? Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled a stunning new Designer Finish range that brings together artistry, innovation, and a splash of Italian flair. With two premium collections, the Dream and Timeless, the brand is looking to elevate Indian interior design, one textured wall at a time.
Launched alongside a growing footprint of retail and experiential stores across India, including Mumbai, Gurugram and Lucknow, the Designer Finish collection invites consumers to quite literally feel the difference. The Dream Collection dazzles with 3D patterns and over 150 water-resistant metallic shades, while the Timeless Collection leans into rustic, lime-based finishes inspired by the raw elegance of stone, clay, and marble.
Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value. Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury. At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistry that will definitely add a taste of luxury to your home.”
Each collection offers nature-inspired textures and colour combinations that aim to turn walls into canvas-like statements. Think sea swirls, dreamy clouds, earthy elegance, and handcrafted Italian craftsmanship, all rendered in eco-friendly, low-VOC paints that are as breathable as they are beautiful.
The Dream Collection boasts 14 nature-themed designs, each available in 10 unique colourways offering a staggering 140 wall-finish variations. Meanwhile, the Timeless Collection brings 12 earthy, artisanal designs to life. All finishes are extra durable, scratch-resistant, and designed to offer a luxury look that lasts.
The Designer Finish range is currently available at Birla Opus Paint Studios and franchisee stores, with plans to expand to Bangalore, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat. With each new studio, Birla Opus is not just selling paint, it’s inviting consumers into a curated world of interior expression.
So, whether you’re dreaming of drama or craving calm, there’s now a wall finish that speaks your language because in the world of Birla Opus, your walls do more than just hold up the roof. They make a statement.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
