MAM
Birla Opus paints a bold stroke with free repainting ‘Assurance’ plan
MUMBAI: Looks like Birla Opus is ready to brush away all consumer doubts quite literally. Birla Opus Paints, part of Aditya Birla Group’s Grasim Industries, has unveiled its new ‘Birla Opus Assurance’ campaign, a first-of-its-kind pledge in the Indian paint industry that promises to repaint homes free of charge if customers aren’t satisfied within a year.
The one-year repainting warranty covers all four seasons, putting walls through the ultimate weather test. This goes above and beyond the standard product warranty, signalling Birla Opus Paints’ confidence in its advanced formulations and service quality.
Fronting the colourful campaign are brand ambassadors Vicky Kaushal and Rashmika Mandanna, who don quirky avatars across multiple ad films. Adding extra sparkle to the ensemble are Ranveer Shorey, Murali Sharma, Seema Pahwa and Jaaved Jaaferi, each bringing humour and relatability to the brand’s promise. The ads cheekily thank the design and construction community contractors, architects, and dealers whose word-of-mouth recommendations continue to fuel Birla Opus’ growing popularity in the decorative paints market.
Birla Opus Paints CEO Rakshit Hargave said the campaign reflects the brand’s “deep-rooted belief in the exceptional quality and performance of our products”, while Marketing Head Inderpreet Singh called it “a bold statement of confidence” that balances reassurance with humour.
On the creative front, Leo Burnett South Asia’s CCO Sachin Kamble revealed that the films tap into the Indian psyche of “value, trust, and quality service”, with humour used to tackle everyday consumer concerns about durability and finish.
The ‘Birla Opus Assurance’ campaign will run across Hindi and regional languages, backed by a 360° push spanning TV, digital, and print. With India’s decorative paint sector seeing fierce competition, Birla Opus has taken a bold stroke, one that promises to keep consumers covered, rain or shine.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
