Brands
Birla Ayurveda launches a new line of personal care products
Mumbai: Birla Ayurveda has launched two new products catering to skincare & hair care respectively. The new rose soap is specifically designed for skin nourishment and fairness while the hair nutrition shampoo is formulated to address issues such as hairfall, dandruff and help promote hair growth. The company firmly believes that self-care is an extremely important part of our daily routine and hence it is essential to invest in personal care products.
Speaking on the new lauch, Birla Ayurveda business head Ashish Thakur said, “All our personal care products are chemical-free and absolutely aesthetic. With these new launches we aim to reach a wider audience at an affordable cost.”
The products are available across Birla centers as well as their website. It will soon also be launched on popular e-commerce sites such as Amazon. The newly introduced personal care products by Birla is an addition to their already existing aesthetic product line which consists of Aloe Vera Gel, Neem Tulsi face wash, Papaya & Neem Aloe Vera soap among others.
A part of Yash Birla Group, Birla Ayurveda offers you the gift of holistic health through authentic Ayurveda.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
