MAM
Binoy Prabhakar signs off from Hindustan Times Digital
NEW DELHI: Binoy Prabhakar has stepped down as chief content officer at Hindustan Times Digital, drawing the curtain on a nearly three-year stint leading the digital operations of the 100-year-old publisher.
In a note marking his final day on Tuesday, Prabhakar said it had been an “absolute honour” to helm the newsroom and that he was “immensely proud” of the work delivered alongside his colleagues.
Prabhakar joined Hindustan Times in April 2023, tasked with sharpening its digital strategy at a time when legacy publishers are racing to reinvent storytelling, products and revenue models for online audiences.
An entrepreneurial editor by training and temperament, Prabhakar brings over 24 years of newsroom experience across some of India’s most influential business and mainstream news brands. Before Hindustan Times, he served as editor at Moneycontrol from 2020 to 2023 and earlier led CNBCTV18.com. He also held the role of deputy executive editor for special projects at Network18.
His longest tenure was at The Economic Times, where he spent nearly 12 years in roles including senior editor and deputy editor of The Economic Times Magazine. Earlier in his career, he worked with The Indian Express, The Times of India and Hindustan Times in reporting, editing and copy desk roles.
In 2017, Prabhakar was a fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York, a programme focused on building sustainable, innovation-led journalism.
Known for blending newsroom rigour with product thinking, Prabhakar has consistently championed new storytelling formats, digital-first journalism and innovative business solutions.
As Hindustan Times Digital looks to its next chapter, one of India’s most seasoned digital editors signs off, leaving behind a newsroom shaped for speed, scale and survival in a brutally competitive media economy.
AD Agencies
Collective Creative Labs wins two Silver Effies, ranks top 15
Independent agency shines with strategy-led campaigns that move brands and culture
MUMBAI: Collective Creative Labs (CCL) has bagged two Silver Effies at the 25th Effie India Awards and claimed the 15th spot in the Agency of the Year rankings, marking a standout moment for the independent agency.
For a young agency built without legacy backing, these accolades go beyond trophies. They celebrate a fresh approach: starting with brand truth, sticking to strategy, and creating work that drives business, not just chatter.
Three years ago, Collective Artists Network spotted a gap in the market. Brands had access to creators and cultural moments but lacked cohesive strategy. CCL was born to fill that gap, blending cultural insight with disciplined brand planning to deliver campaigns that truly perform.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “We were already sitting at a rare intersection of culture, creators, entertainment and influence. But brands don’t need access alone; they need alignment. CCL brings strategy to the heart of culture so that it drives real brand growth.”
CCL’s campaigns, including work for Zebronics, Rakesh Masala and Liberty, have travelled far beyond paid media, not chasing virality, but earning it through clarity of insight and purpose. Big names are used to amplify thinking, not replace it.
Collective Creative Labs CEO and partner at Collective Artists Network Sanjana Jain added, “Great work starts with clarity, what the brand stands for, the consumer’s reality, and the business goal. In a world that loves spectacle, we focus on outcomes. These awards validate that approach.”
Both Silver-winning campaigns were built on immersive consumer understanding and sharp strategic thinking, reinforcing CCL as a performance-driven creative partner. Operating where brands, culture, entertainment and emerging media intersect, CCL represents a new kind of agency model, uniting talent, content, influence and strategy under one roof.
For CCL, these wins and the Agency of the Year ranking are just markers of momentum, not the finish line.
