Ad Campaigns
Bingo! Mad Angles launches G.O.A.T pack with hilarious ‘Mad’ reasons
Mumbai: Bingo! Mad Angles, a much-loved snacking brand from ITC Foods, is back to tickle your funny bones with its new campaign – the launch of its Greatest of All Time (G.O.A.T) pack. Known for its offbeat humour and quirky campaigns, Bingo! Mad Angles is going the extra mile to give their consumers hilarious reasons why their new packaging is the G.O.A.T.
The campaign concept is delightfully bizarre with the brand presenting a slew of quirky reasons. Those include: being dust-proof, drown-proof, weather-proof and even having a dedicated song. The brand is pushing the boundaries of quirkiness to new heights. In an interesting move, the brand has partnered with renowned celebrity influencer Orry, rapper Srushti Tawade and the enigmatic Hydroman to unravel the mystery behind why the new pack reigns supreme. However, there’s a twist in the tale that promises to leave audiences both bewildered and entertained.
The madness doesn’t stop there! The brand is inviting its audience to join in on the fun and stand a chance to win exciting prizes by sharing their own ‘mad’ reasons for why the new pack deserves the G.O.A.T title.
Speaking about the new campaign, ITC Foods VP, head of marketing – snacks, noodles and pasta, Suresh Chand said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we wanted to take our signature brand of humour and madness to new heights. With this campaign, we’re turning up the humour quotient to the maximum. Get ready to laugh, get ready to be amazed and get ready for the snacking experience of a lifetime.”
To amplify the campaign’s reach, Bingo! Mad Angles has collaborated with several renowned influencers for their humorous take on Gen Z problems. Through live influencer videos, Bingo! Mad Angles celebrates the infectious energy and unstoppable spirit of individuals like Sushant Divgikr, an Indian transgender artist known for forging his individual path and defying conventions. In his reel, he titles the new pack as the G.O.A.T pack for its judgement-proof nature, just like himself. Similarly, Preeti Sarkar, the Bengali influencer famous for her zany characters, celebrates being Troll-proof along with the new Bingo! Mad Angles pack.
Prepare to be captivated, bewildered, and thoroughly entertained as Bingo! Mad Angles unleashes its madness in a new form.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
