MAM
Bingo! calls out to all Cricket fans with its iconic cheer“Come on India Dikhado!”
MUMBAI: As the country is engaged in one of the biggest cricketing events of 2019, Bingo!,the snacks brand from ITC Ltd, announced release of “Come on India, Dikhado!” song, using the iconic cheer from the classic cricket anthem from the late 90’s. “Come on India!”cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! topack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from 14thJune,2019.
Link to the song: https://www.youtube.com/watch?v=4FelwZ3KJNQ
The song is composed by ShameerTandon and sung by Shaan while rapper BabuHaabi has rendered a contemporary feel to the song. Adil Shaikh, popular Bollywood director has directed the video,which captures the multitude of emotions and sentiments of the Indians who revere the game as a religion. The video also featuresviral star “Dabbu uncle” along with popular TVF web-series actors, Lleo, Badri, Jassi, Shivankit and ChoteMiyanArun which lendsa “Bingo!” touch to the video.
Commenting on the launch,Mr. Hemant Malik, Divisional Chief Executive, Foods Division,ITC Ltd. said,“At ITC, we look forward to be a part ofthe excitement and enthusiasm that Cricket enjoys in our country. With the Come on India Dikhadosong we aspired to create the nostalgia associated with the sport among every passionate cricket lover asthey cheer their team. We are positive that with the launch of this song Bingo! will create abuzzand an uproarkeeping up with thesporting excitement.”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
