MAM
Big Magic launches new campaign for UP & MP highlighting digitisation
MUMBAI: Big Magic, the regional general entertainment channel from the Reliance Broadcast Networks (RBNL) for the Hindi heartland, is launching a new ad campaign, ‘100% UP wale / 100% MP wale‘ for the UP and MP markets.
This campaign is the second leg of its ‘Choose Your set-top-box Wisely‘ campaign that the channel had earlier launched to increase awareness and empower consumers with adequate information to make the right choice while choosing their STBs and also enabling operators to build their brand equity in the Metros. The new campaign also serves the same purpose.
Additionally, the campaign also provides operators a chance to build preference and equity for their own offerings.
The multi-media campaign will be on for six weeks spread across television, radio, OOH, print and digital. It will be rolled out across Big Magic and the 11 radio stations of Big FM‘s in the Hindi heartland.
The campaign‘s creative idea reflects the uniqueness of the region ranging from the chikan kurtas of Lucknow to Banarasi paan to the pedas of Mathura to romancing at Meghdoot Gardens and praying at the Bade Ganpati ka Mandir, the company said.
Brands
Nestlé India posts 14.9 per cent sales growth, profit rises in FY26
FMCG major sweetens returns with dividend as strong domestic demand leads
NEW DELHI: Nestlé India has reported a strong financial performance for the year ended 31 March 2026, with sales and profits rising steadily on the back of robust domestic demand.
The company posted total income of Rs 231,949.5 million for FY26, up from Rs 202,645.5 million in the previous year, marking a growth of 14.9 per cent. Domestic sales remained the key driver, increasing 14.6 per cent to Rs 221,187.0 million, while exports contributed Rs 9,527.6 million to the overall tally.
The final quarter of the financial year added extra momentum, with total sales rising 23.4 per cent compared to the same period last year. This helped lift the company’s annual profit to Rs 35,446.0 million, up from Rs 33,145.0 million in FY25.
Shareholders are set to benefit as the board has recommended a final dividend of Rs 5.00 per equity share. This comes on top of the interim dividend of Rs 7.00 per share paid in February 2026. The record date for the final dividend has been fixed as 10 July 2026, subject to shareholder approval at the 67th Annual General Meeting scheduled for 3 July 2026. If approved, the payout will begin from 30 July 2026.
During the year, the company’s paid-up equity share capital doubled to Rs 1,928.3 million following a 1:1 bonus share issue, strengthening its capital base. The results were also supported by a Rs 1,207.8 million credit from exceptional items, including a Rs 2,023.2 million writeback from resolved income tax litigation, partially offset by restructuring costs and expenses related to new labour codes.
On the cost front, material costs rose to 44.8 per cent of sales for the full year, compared to 43.6 per cent in the previous year, reflecting ongoing input cost pressures. Despite this, the company maintained solid profitability, with EBITDA coming in at Rs 53,060.6 million.
Overall, Nestlé India’s performance underscores its ability to balance growth and margins in a challenging environment. With steady demand, disciplined cost management and consistent shareholder returns, the company appears well placed to carry its momentum into the next financial year.
