Ad Campaigns
BIG FM delves into the intricacies of love with its campaign ‘Yeh Ishq Nahi Aasan’
Mumbai: It’s that time of the year when love fills the air and we see a special celebration of relationships and togetherness. On the occasion of Valentine’s Day, BIG FM, one of the leading radio networks in the country, presents its campaign, Yeh Ishq Nahi Aasan. It celebrates the essence of love by delving into each phase of a relationship through compelling stories, narrated exclusively by celebrated storyteller Neelesh Mishra on his popular show ‘Yaadon ka Idiot Box’ on BIG FM. While he will share five captivating stories, the campaign will also feature snippets from the love stories of renowned actors like Shreyas Talpade, Karan Singh Grover and Bharati Singh amongst others, collectively offering listeners a rich spectrum of love to enjoy.
Drawing upon the timeless theme of love, the campaign also emphasises how having a companion can profoundly impact one’s life. From the exhilarating phase of budding romance, where innocence, excitement and emotional vulnerability reigns supreme, to the challenges and joys of building a life together, navigating through career choices, financial planning and raising a family, the show explores it all. Each episode delves into the special details that make each couple unique, sharing real stories that vividly express the diverse range of emotions in a relationship.
Talking about the campaign, BIG FM COO Sunil Kumaran shared, “As we navigate through life’s many emotions, love stands out as a source of hope and connection. Our latest campaign, ‘Yeh Ishq Nahi Aasan’ for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power. Through different stories, we endeavour to weave together tales that beautifully reflect the essence of human relationships. We aim to inspire, uplift, and remind our listeners that love is truly the greatest gift we can share.”
The campaign is extensively promoted across platforms with listeners embarking on this unique journey of love with their favourite storyteller.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
