Brands
Distinctive ‘Pulse Candy’ Ganesh Idol installed In Lalbaugcha Raja Pandal in Mumbai
Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate has unveiled a distinctive Ganesh Idol using a blend of the five flavours of its leading hard-boiled candy, Pulse. This idol is installed in the famous Lalbaugcha Raja Pandal in Mumbai. DS Group will also sample its specially curated ‘Pulse Laddu Candy’, a spherical candy with a refreshing look resembling a modak, at pandals in seven key locations of Maharashtra: Mumbai, Pune, Nasik, Aurangabad, Jalgaon, Latur, and Nagpur besides undertaking other consumer engaging activities.
DS Group roped in distinguished AI artist, Arun Nura to create a visually stunning video for its social media platforms, aiming to spark further excitement during the ongoing festive season. The AI-powered video encapsulates the spirit of the Ganesh festival. Through meticulously designed AI-generated art and captivating storytelling, the video embarks on a journey through time, explaining the origins and evolution of Ganesh Chaturthi. The voiceover for the video is by the well-known Indian actor and film director, Shreyas Talpade.
DS Foods Ltd (Confectionery) GM Arvind Kumar expressed, “We are delighted to be a part of the vibrant and joyous celebrations of Ganesh Mahotsav. This festival embodies the spirit of togetherness, tradition, and devotion, which aligns perfectly with DS Group’s values. Through our association with Lalbaugcha Raja and other pandals in Maharashtra, we wish to strengthen our relationship with our consumers by celebrating it together. We invite everyone to join us in this ‘Pulse-ful’ celebration.”
Maharashtra is an important market for DS Group as one of the leading contributors to the hard-boiled candy business. To deepen its connection with the state and its people, DS Group plans to actively engage with its audience during this festival. What makes the celebration even unique is post the festivities, the sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the construction of the Ganesh idol, will be distributed to underprivileged children through NGOs in and around Mumbai. The objective is to spread joy and happiness making it irresistible which is the core brand essence.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
