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Big Bang Social launches Auto Payouts to revolutionise creator payments
MUMBAI: The sweetest six words in any professional’s life? “Your salary has been credited successfully.” For corporate warriors and government employees, it’s a monthly ritual backed by an entire accounts team.
But for the creators—the modern-day artists of the internet—it’s a waiting game. Payments trickle in at their own pace, often delayed, tangled in red tape, and leaving creators juggling their passions with financial frustration.
Enter Big Bang Social (BBS), the brainchild of Collective Artists Network, with its game-changing Auto Payouts feature—where payments hit creators’ accounts as early as six hours after content approval. No more chasing payments. No more awkward follow-ups. Just content, approved, paid, repeat.
A revolution in the creator economy that’s setting new standards for speed, efficiency, and sheer satisfaction. The platform streamlines campaign execution, performance tracking, and talent discovery while addressing critical challenges such as payment delays.
Collective Artists Network co-founder & chief revenue officer, Sudeep Subash highlighted the platform’s mission, “Our vision at Collective Artists Network has always been to empower creators and build a thriving ecosystem where collaboration between brands and creators is seamless and rewarding. By addressing the long-standing issue of payment delays, we’re not just enhancing operational efficiency but also reaffirming our commitment to the creators who are the heartbeat of this industry. This feature sets a new industry benchmark, showcasing how technology can create meaningful, creator-first solutions that benefit everyone involved.”
Since its rollout, over 500 creators have already benefited from the Auto Payouts feature, with payments now processed within five days instead of the traditional 45-day cycle. By automating this process, BBS has effectively eliminated operational complexities.
Creators have expressed their enthusiasm for this transformative feature.
. A lifestyle & travel creator from Noida, Aman Chaudhary, shared: “The auto-payment feature on Big Bang Social is amazing. Now I get my payments on time without any delays. Great work, Big Bang Social team!”
. A fashion & beauty creator from Cuttack, Sweta Suman said: “Big Bang Social has made collaborations so enjoyable! The ease of tracking everything on their app, combined with their auto-payment system, makes me excited to keep working with them in the future.”
With Auto Payouts, Big Bang Social reinforces its position as a leader in the creator economy, delivering cutting-edge solutions that empower creators and optimise brand partnerships. The feature is now live, ensuring creators receive timely payments and brands enjoy seamless collaborations in a tech-enabled marketplace.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
