MAM
Big Bang.Social and Comscore partners for creator marketing revolution with advanced analytics
Mumbai: Big Bang.Social, the premier creator ecosystem under the umbrella of collective artists network, is excited to announce an innovative collaboration with Comscore, a renowned authority in media measurement and analytics. This partnership aims to reshape the realm of creator marketing by offering creators profound insights into the efficacy of their campaigns and a wealth of valuable resources to enhance their success.
In a time when social media and digital content creation are undergoing unprecedented growth, having a comprehensive understanding of media consumption and audience intelligence is more crucial than ever. Big Bang Social is committed to offering brands the most optimized experience when it comes to designing campaigns while simultaneously empowering creators and influencers within this dynamic ecosystem.
At the core of this collaboration is the BigBang.Social app, a super-app designed to serve brands in multiple dimensions, including discovery, curation and customization of campaigns. Comscore’s expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.
In response to the collaboration, Big Bang.Social CEO Anurag Iyer remarked, “We are thrilled to join forces with Comscore to provide brands with a distinctive, all-encompassing platform that will transform their marketing journey. With the BigBang.Social App and the added advantage of Comscore’s analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns.”
Comscore vice president-sales for Asia-Pacific Geet Lulla also added, “We take pride in our collaboration with Big Bang.Social to assist creators and influencers in realizing their full potential. Our expertise in social media measurement using first-party data from the platform will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level.”
The partnership between Big Bang.Social and Comscore promises to be a game-changer for both the brand ecosystem and the creator community, offering a comprehensive solution for commerce, collaboration, skill enhancement, and analytics. Creators and influencers can anticipate a future brimming with new opportunities and growth as they navigate the digital landscape with confidence.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
